2011

We’re thrilled to announce that today sees the launch of the Simraceway public beta. As with any beta, it’s important to emphasize that we’re not rolling out a shiny, finished game at this point. Instead, we’re asking for your help as we chart a new and exciting course for the racing game genre.

We’ve set a high bar for ourselves and we know it won’t be easy. If it was, someone else would have done it by now! However in the four years we’ve spent considering what it will take to shake up the racing game, uniting the entire racing audience—from players of titles like Forza and Gran Turismo to hard-core sim racers to real-world professional drivers—with a single title, we have reached one simple conclusion: software is only part of the equation. An holistic approach, which looks at every aspect of the experience, is required.

Here’s a brief summary of the traditional racing game issues and the ways in which we are intending to tackle them. For more detail, click the link below.

Click here to find out more.

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